Reflection Week 10

During this week, Miss Amreet taught us about writing style for commercial website. There are several point that I got from her. To develop an effective commercial writing style:

 

•          Use shorter sentences.
•          Use simpler sentence structures.
•          Use active voice.
•          Write from the point of view of the company.
•          Write more unvocally. (The voice of the company is always already a social voice).
•          Identify the agents of actions unless there is a good reason for hiding agency.
•          Avoid nominalizing verbs. (changing verbs into nouns, i.e. "decide" into "decision.")
•          Recommend action rather than refer to individual mental states.
•          Avoid qualifiers that weaken recommendations or express doubt.
•          Avoid self reference and references to individual states of mind lessons,