Simplicity: The best way to keep visitors glued to your site is through
valuable content, good organization and attractive design. Keep your site
simple and well organized.
Fast-loading pages: A page should load in 20 seconds or less
via dial-up; at more than that, you'll lose more than half of your potential
visitors.
Minimal scroll: This is particularly important on the first
page. Create links from the main page to read more about a particular topic.
Even the Search Engines will reward you for this behavior.
Consistent layout: Site layout is extremely important for
usability. Use a consistent layout and repeat certain elements throughout the
site.
Prominent, logical navigation: Place your menu items at the top of your site, or above the
fold on either side. Limit your
menu items to 10 or fewer. Remember, your visitors are in a hurry -- don't make them hunt for
information.
Descriptive link text: Usability testing shows that long link text makes it much
easier for visitors to find their way around a site. Long, descriptive link
text is favored by Search
Engines, too. Back links are important to give users a sense of direction and to keep them from feeling
lost. Use a site map, and breadcrumbs, if necessary.
Cross-platform/browser compatibility: Different browsers
often have different rules for displaying content. At a minimum, you should
test your site in the latest versions of Internet Explorer (currently, versions
8 and 9), as well as Firefox and Safari.
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